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The VAD e-commerce Show celebrates its 15th edition!
18, 19 and 20 October 2011 - Lille
18-19 and 20 october 2011
Lille, 16th May 2011 - On 18, 19 and 20 October 2011, the 15th edition of the VAD e-commerce Show will take place in Lille. Since its creation, this event has proposed a multichannel approach for traditional distance selling companies, pure players and more recently retailers. Channels are evolving with the emergence of m-commerce and social media (online Facebook strategies to engage customers...).
In this context of constant mutation with enlightened and empowered consumers, the show is now more than ever a unique rendez-vous for businesses to find solutions and strategies to optimise their development by playing the cross-channel card.
In this context of constant mutation with enlightened and empowered consumers, the show is now more than ever a unique rendez-vous for businesses to find solutions and strategies to optimise their development by playing the cross-channel card.
Key figures 2011
> 300 exhibitors
> 12,000 visitors
> 13% international exhibitors and + 11% international visitors
> + 120 conferences and workshops for over 5,500 conference attendees
> 12,000 visitors
> 13% international exhibitors and + 11% international visitors
> + 120 conferences and workshops for over 5,500 conference attendees
Targeted Approach
In France in 2010, the FEVAD registered 82,000 active online retail sites and an internet site is created every two hours in the country.
As a result, e-commerce merchants have varying levels of expertise and experience.
In order to provide solutions for their development and marketing needs, the VAD e-commerce show has organised its Conference Programme (workshops, conferences, master classes...) to provide tailor-made solutions for starters, advanced or expert visitors and attendees.
Over 15,000 m² of exhibition space with a 360° vision of multichannel and digital solutions
During three days, French and international exhibitors in three complementary exhibition zones - Multichannel World, Digital World and Innovation World - will provide 12,000 visitors a 360° vision of trends, techniques and innovations in the multichannel and digital market.
The show reveals its Conference and Events Programme
The VAD e-commerce show is renowned for the quality of its content, and proposes a conference programme based on practical solutions, case studies and feedback from professionals and experts. Several cycles have already been announced, focusing on B2B, e-retail, Cross Channel and Digital Commerce.
Each cycle is built around themed conferences, plenaries and workshops and will address topics such as:
- “The place and role of print media in a multichannel strategy” (B to B Cycle)
- “Augmented reality, limitless creativity to boost sales” (Digital Commerce Cycle)
- “Evaluating the performance of your traffic in relation to your customer capital?” (Cross Channel Cycle)
A 3-day show featuringhighlights and innovative events such as:
- The Northern Europe E-Commerce Café
- The Web Analytics Rendez-Vous
- Digital Commerce Stars
- “New Shopping Experience 2.0”
- Innovation Village
- Cross Border e-Commerce Forum
Press Contacts
RP carrées
Laetitia Munoz – Benoit Renart
03.28.52.00.50 - 06.13.93.15.57
laetitia.munoz@rp-carrees.com
benoit.renart@rp-carrees.com
Each cycle is built around themed conferences, plenaries and workshops and will address topics such as:
- “The place and role of print media in a multichannel strategy” (B to B Cycle)
- “Augmented reality, limitless creativity to boost sales” (Digital Commerce Cycle)
- “Evaluating the performance of your traffic in relation to your customer capital?” (Cross Channel Cycle)
A 3-day show featuringhighlights and innovative events such as:
- The Northern Europe E-Commerce Café
- The Web Analytics Rendez-Vous
- Digital Commerce Stars
- “New Shopping Experience 2.0”
- Innovation Village
- Cross Border e-Commerce Forum
Press Contacts
RP carrées
Laetitia Munoz – Benoit Renart
03.28.52.00.50 - 06.13.93.15.57
laetitia.munoz@rp-carrees.com
benoit.renart@rp-carrees.com
And three more exhibition zones
Following developments in the sector, the 2011 edition provides a complete offer split into three areas of expertise for a complete overview of the trends, solutions and the latest techniques in multichannel and e-commerce:
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