5 good reasons for exhibiting
The trade fair medium, real value
Taking part in the VAD e-commerce trade fair allows you to carry out a once-a-year unique communication campaign targeting your clients with your teams and in front of the entire trade.
1-You will be positioning yourself as one of the key players in the field
2-You want to canvass? There is nothing better than a trade fair for making individual contacts. Even in this digital age, where access to information has become commonplace, face-to-face discussions remain a need, a necessity.
Over a 3-day period, you will be able to meet with more than 11,000 professionals, more interested and interesting prospects than you would be able to contact from your desk over several months;
3-You will be making savings: the trade fair is still a cost-effective tool. The costs invested by sales teams in winning clients throughout the year are very high. By opting for the trade fair medium, you are allowing your sales teams to meet a great many clients and what’s more, to achieve this in just 3 days! Build your action plan with them and boost your sales;
4-You motivate your teams… who rediscover themselves and become involved in a shared project;
5-You will develop your business. With a stand customised in your colours, special promotions, taking the floor etc. You will emphasise your expertise, you will actively present your activities and your products. Your Company will be seen to be dynamic.
3-You will be making savings: the trade fair is still a cost-effective tool. The costs invested by sales teams in winning clients throughout the year are very high. By opting for the trade fair medium, you are allowing your sales teams to meet a great many clients and what’s more, to achieve this in just 3 days! Build your action plan with them and boost your sales;
4-You motivate your teams… who rediscover themselves and become involved in a shared project;
5-You will develop your business. With a stand customised in your colours, special promotions, taking the floor etc. You will emphasise your expertise, you will actively present your activities and your products. Your Company will be seen to be dynamic.
The marketing power of the trade fair medium
Sales • sales canvassing • brand communication • competitive positioning • training • strategic watch • face- to-face
The only medium that allows products to be demonstrated and promoted, questions to be answered, sales deals to be closed, new prospects to be met and ties with existing clients to be strengthened – all that the same time.
Even better! This event promotes innovation, the creation of trade communities and training.
Get advices from out team
Find out more with the show brochures
Be part of a federating event based on a promotion programme of scale
1
Your development objectives
- Being part of a reference event for this industry
- Promoting your new features
- Generating qualified contacts and new prospects
- Diversifying your means of commercial canvassing
- Creating client brand loyalty around a convivial and popular event
2
Your promotion plan
- Take advantage of the promotional impact generated by the trade fair medium
- Direct marketing campaigns
- An international media strategy
- An extensive on-line strategy
- International press relations
3
Your exhibitor's kit
- Tools provided to help you to communicate with your clients and prospects
- The e-card or e-mail invitation
- The exhibitor's catalogue
- Free invitation cards
- The list of exhibitors available on-line
- Your press release and press pack
Our commitment: we offer more than just an trade fair
When you decide to exhibit at the VAD e-commerce, you are guaranteed quality technical services, advice and support. Exhibitor meetings, exhibitor guide, hot line, customised individual follow-up … The teams involved are mobilised to ensure that your project is successful and will provide you with support throughout your preparation phase.
The trade fair: resilient in the face of a crisis
Even during a recession, trade fairs continue to attract renewed and quality visitors. Survey report RCSR 21.09 (2009), CEIR
